Apple Inc (NASDAQ: AAPL) is up nearly 1.0% as its 2022 Worldwide Developers Conference kicked off on Monday. Here’s a brief recap of everything the juggernaut has announced so far.
Highlights from Apple’s WWDC 2022 event
iOS 16 for iPhone: comes with a more customable lock screeniPadOS 16: enables users to collaborate on documentsWatchOS 9: packs the much-anticipated sleep tracking featuresMacOS Venture: focused on a more user-friendly experienceA zero-fee “buy now, pay later” program it’s calling Apple Pay Later
The American multinational also announced an all-new MacBook Air and 13-inch MacBook Pro, both of which debuted the power-efficient yet high performance M2 chips. AAPL is a “recommended buy” below $150 a share, as per an Invezz financial analyst.
Expert’s remarks on Apple’s BNPL program
According to Casey Newton – the Founder and Editor of “Platformer” – Apple Pay Later has the potential to disrupt the BNPL space. Speaking with CNBC’s Contessa Brewer on “Power Lunch”, he said:
There’s long been a question about whether buy now pay later services deserve to be companies or are they better off as features on a larger platform. Given how ubiquitous Apple Pay is already, this could eat up the lion share of that market.
Apple also introduced “tap to pay” on Monday. Its debut in BNPL pushed shares of Affirm Holdings Inc, one of the world’s largest buy now pay later companies, down over 5.0% this afternoon. Apple’s WWDC concludes on Friday, June 10th.
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